This site uses cookies to provide you with a more responsive and personalized service. By using this site you agree to our use of cookies. Please read our cookie notice for more information on the cookies we use and how to delete or block them.

Bookmark Email Print this page

Changed Consumer

More resourceful and informed

Without question, this recession has changed the way consumers go to market. Impulse shopping is down. Frugality, price value trade-offs, the search for value across multiple channels and careful analysis of needs versus wants dominate the new economic culture.

What does this mean for today’s consumer and the companies targeting them? How does a more resourceful and informed consumer impact the role of brands, shopper channel planning and brand trade-off strategies? 

Featured content

Shopping Bags Deal or no deal?
A look into how companies are using social discounting to penetrate the millennial generation.
APS Think outside the shopping cart - The 2011 American pantry study
The 2011 American pantry study takes a deeper look into consumer behaviors.

A crisis of the similar
Innovation in the consumer product industry.


Will smarter phones make for smarter shoppers?
A path forward for consumer product companies.


Stay updated

Subscribe to receive updates from Deloitte's Consumer Products industry:

email  E-mail  |  Deloitte RSS Feed  Deloitte's RSS feed (What is RSS?)  |  Twitter icon   Twitter 


As used in this document, ‘Deloitte’ means Deloitte LLP (and its subsidiaries). Please see for a detailed description of the legal structure of Deloitte LLP and its subsidiaries.

Related links

Share this page

Email this Send to LinkedIn Send to Facebook Tweet this More sharing options

Stay connected