Changed ConsumerMore resourceful and informed |
Without question, this recession has changed the way consumers go to market. Impulse shopping is down. Frugality, price value trade-offs, the search for value across multiple channels and careful analysis of needs versus wants dominate the new economic culture.
What does this mean for today’s consumer and the companies targeting them? How does a more resourceful and informed consumer impact the role of brands, shopper channel planning and brand trade-off strategies?
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