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Meet Rich Nanda

Principal, Deloitte Consulting LLP

Rich is a principal of Deloitte Consulting LLP in the U.S. Strategy service line Monitor Deloitte and a practice area leader for Consumer Products Corporate Strategy & Growth. Rich’s experience is in helping his clients win with retail customers and the consumer. He routinely advises consumer product executives across sales, marketing, supply chain and finance with expertise spanning customer segmentation and strategy, pricing and profitability management, marketing and trade spend effectiveness, sales and marketing organization and capability design, and product portfolio optimization.

Rich has a track record of delivering significant top line and bottom line value to a blue chip roster of clients. His cumulative work has delivered $250M in profit growth and $500M in working capital benefit to industry leaders in the food, beverage, personal products, home products and alcoholic beverage sectors.

Rich is passionate about the relationship and interworking that lies between the consumer product manufacturer, the retailer and the consumer. He researches and has written studies on consumer and retail trends and the impact that they have on the consumer products landscape. He has also collaborated with the faculty at Kellogg School of Management at Northwestern University on a variety of research and routine lectures at leading business schools on the same topics.

Rich earned his undergraduate degree in engineering from Kettering University and his MBA from Columbia Business School. Rich resides in Chicago with his wife Maya, son Devan and daughter Siona. In his personal time, Rich enjoys wine, cooking, reading, travel and is an enthusiastic fan of Chicago’s professional sports teams.

Latest thinking

Growth fuel: Rethinking trade spending in consumer products
No CPG manufacturer is the same. But when it comes to trade strategy, there are far more similarities among leaders than differences. We’ve observed areas where leaders have had similar approaches. Read further for some fresh insights.

Club store strategies for national brands
Potential opportunities and challenges for CPG companies in working with warehouse club retailers.

Dollar store strategies for national brands
The lingering effects of the recession, higher food prices, and pain at the pump have impacted consumer behavior and impacted where consumers shop. Find out what strategies companies should consider to succeed in the dollar channel.

Latest media hit

Recession shopping habits persist during recovery
NBC News | April 29, 2013
There's new evidence that suggests most consumers remain thrifty and cost-conscious even though they're better off since the end of the Great Recession.

Dynamic margin management
Consumer Goods Technology | June 8, 2011
Most consumer goods executives confirm that the rapid onset of commodity inflation, combined with a fragile consumer, resulted in intense margin pressures.

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