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Formula for Growth: (Innovation) Big Data & Analytics

New opportunities for growth emerging

The consumer products industry is entering an era of rapid technological and digital innovation – fueling an enormous amount of “Big” data – having the potential to transform and even disrupt. This “new normal” will require strong analytical competencies to harness the value of Big Data for improved collaboration, efficiency and effectiveness. Companies must focus on evolving their analytical maturity in addition to developing capabilities around rapid experimentation and trial and error. Remaining agile will be essential for handling this “new normal”.

The full research report -Formula for Growth: (Innovation)Big Data & Analytics - provides a summary of key conclusions and recommendations from the culmination of more than ten months of research on this industry opportunity. The research effort was the by-product of a true collaboration between the Grocery Manufacturers Association (GMA) member firms, GMA Information Systems Committee and Deloitte Consulting LLP (Deloitte), with contributions from numerous thought leaders from business and academia.

The broader research study is available only to GMA members through the GMA website: To read executive highlights from this study, you may download the report below. For more information regarding this research, please contact Marcus Shingles.

Download executive highlights:Formula for Growth: (Innovation)Big Data & Analytics

Featured aspects of the research

Summary highlights of the research study

Marcus Shingles, Principal Deloitte, and Tom Davenport, Senior Advisor to Deloitte Analytics, highlight the key findings of the research study.

UBS Financial Analyst Roundtable

Highlights of roundtable with UBS analysts regarding big data in the CPG and retail industries.

The big data deluge

A day in the life of a consumer

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Marcus Shingles
Deloitte Consulting LLP
Job Title:
Enterprise Innovation & Analytics Leader
+1 213 593 4236
Nick Handrinos
Deloitte Consulting LLP
Job Title:
Leader, Consumer Products Deloitte Consulting LLP
+1 203 905 2723

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