Rethinking the Role of IT for CPG Companies
Using cloud computing to help escape the constraints of existing business economics
For consumer product companies, the potential to deepen customer relationships at a lower cost with cloud computing presents an interesting opportunity. Cloud computing could play a prominent role in helping companies meet industry challenges like declining brand loyalty, enduring consumer frugality, growing prevalence of online and mobile commerce and the growing importance of dollar and discount retail channels. Furthermore, cloud computing has the potential to help companies grow in a dynamic environment where new geographies are increasingly important, regulatory requirements are more demanding, and commodity costs are volatile. The potentially transformative benefits can outweigh the risks traditionally associated with cloud computing, and the risk of inaction. Cloud computing constitutes a transformative opportunity that could help consumer product companies lessen the constraints of existing business models in terms of customer relationships, growth and innovation.