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A Consumer Products Perspective: 2013 Trends in Technology

Elements of postdigital

Consumer products trends:  Download full CP Tech Trends report Full report  | Disruptors and Enablers  Disruptors & Enablers  | Watch videos Videos 

For the consumer products goods (CPG) manufacturer, the technology landscape is as compelling as ever, with technology trends offering new sets of tools to tackle emerging and persistent challenges. The trends can enable CPG organizations to be more effective, insightful, collaborative, and efficient. Some organizations will up the ante to create new capabilities and even new operating models. 

The insights and examples championed in Deloitte's report, “Technology trends: A consumer products perspective,” are only the tip of the iceberg. As organizations seek more innovative ways to address changing stakeholder needs and continued budget pressures, these technology trends will likely play a greater role in helping organizations drive real change in the way they operate and serve constituents.

A consumer products perspective

This report looks at the top 10 technology trends that will impact how CPG organizations do business,deliver on their mission, and serve the market over the next 18 to 36 months. We invite you to download the full report, or explore the individual disruptors and enablers, with an option to download individual details.  


Disruptors are opportunities that can create sustainable positive disruption in IT capabilities, business operations, and sometimes even business models.


Enablers are technologies in which many CIOs have already invested time and effort, but which warrant another look because of new developments or opportunities.

As CPG organizations continue to harness the power of change, look for organizations to achieve higher levels of performance, innovation, and efficiency. Forward-thinking organizations should consider developing an explicit strategy in each area – even if that strategy is to wait and see. 

View videos: Featured aspects of the research

Summary highlights of the research study

Marcus Shingles, Principal Deloitte, and Tom Davenport, Senior Advisor to Deloitte Analytics, highlight the key findings of the research study.

UBS Financial Analyst Roundtable

Highlights of roundtable with UBS analysts regarding big data in the CPG and retail industries.

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