This site uses cookies to provide you with a more responsive and personalized service. By using this site you agree to our use of cookies. Please read our cookie notice for more information on the cookies we use and how to delete or block them.

Bookmark Email Print this page

About The American Pantry Study 2014

Details about the survey

Profile of survey respondents

Deloitte conducted a large-scale online consumer survey across the U.S. of primary shoppers. The survey was conducted in January 2014 and was completed by 4,024 respondents. The gender mix represented was 58 percent women, 42 percent men. The survey included 30 product categories and 376 brands.

For more information about the respondents, see below.

Age

Household size

Income

Region

Children in household

[top]

Stay updated

email Subscribe to receive Deloitte's "Views for Consumer Products," monthly e-newsletter


As used in this document, "Deloitte" means Deloitte LLP and its subsidiaries. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.

Related links

Share this page

Email this Send to LinkedIn Send to Facebook Tweet this More sharing options

Stay connected