About The American Pantry Study 2014
Details about the survey
Profile of survey respondents
Deloitte conducted a large-scale online consumer survey across the U.S. of primary shoppers. The survey was conducted in January 2014 and was completed by 4,024 respondents. The gender mix represented was 58 percent women, 42 percent men. The survey included 30 product categories and 376 brands.
For more information about the respondents, see below.
Children in household
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