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Think Outside the Shopping Cart

The 2011 American pantry study


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In 2010, we set out with the American Pantry Study to clarify how shoppers had evolved through the recession. 

We discovered “reformed” resourceful shoppers who had shifted from fear-based purchasing at the start of the recession to a precision-based shopping approach. In the process shoppers reset the “must have” brands in their lives, experimented and appreciated private label brands, and found opportunities to extend their buying dollars substantially. 

The 2011 American pantry study

The 2011 American Pantry Study takes a deeper look into consumer behaviors and attitudes to reveal the continued impact of the recession on the consumer, shopping attitudes, shopping channels and buying practices. With data on over 200 brands in over 20 categories the study will reveal the functional, emotional, and situational requirements of "Must Have" brands while defining the pitfalls that can lead to erosion. 

The 2011 American Pantry Study will deliver specific direction to your brands and plots a path forward to guide growth planning, customer acquisition and customer retention to compete in the shopping game.

Learn more, this fall, about how to connect with consumers and sell them more of your product at the points where they are most receptive.

Contact us for more information: usconsumerprodleader@deloitte.com 

Explore further

Demand for in-store deals has diminished, shoppers expect discounted prices: Deloitte survey
Read the press release.

2010 American pantry study

The new rules of the shopping game.

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