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Winning with Retail

Profitable growth for manufacturers and retailers

Winning with Retail

The path to profitable growth can be charted and accelerated. Our Winning with Retail practice helps leading CP develop, execute and sustain go-to-market strategies that deliver profitable growth for both manufacturers and retailers. We do this by assisting clients develop robust capabilities in four areas:

Customer & Channel Investment Strategy

Defines the Commercial Strategy to ensure financial and organizational investments are aligned to priority channels, customers, brands and products.  This strategy ensures investments are directly supporting growth objectives for both retailers and manufacturers.

Pricing, Promotions & Profitability Management

Sets, executes and measures pricing, promotions and commercial terms that meet brand and corporate objectives.  These revenue management capabilities will drive volume, revenue, share and profitability growth across all customers.

Joint Strategic Planning

Activates the innovation, merchandising, co-marketing, pricing, promotional and supply chain strategies within each account.  Winning capabilities become the foundation of multi-year, win-win partnerships that ensures continued, YOY growth.

Trade Promotions Management & Demand Synchronization

Synchronizes commercial activities and investments across the entire organization.  Synchronization maximizes the productivity of all commercial investments while minimizing costly stock-outs and planning errors.

Related challenges

Case Studies:

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Related links

  • Pat Conroy
    Vice chairman and U.S. Consumer Products leader, Deloitte LLP.
  • Rich Nanda
    Winning with Retail practice leader.
  • Art Ash
    Joint Strategic Planning service offering leader.
  • Kristi Page
    Trade Promotion Management/Demand Synchronization service offering leader.
  • Consulting
    Build value by uncovering insights.
  • Consumer Products
    Focus for future growth.

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