Winning with Retail
Profitable growth for manufacturers and retailers
Winning with Retail
The path to profitable growth can be charted and accelerated. Our Winning with Retail practice helps leading CP develop, execute and sustain go-to-market strategies that deliver profitable growth for both manufacturers and retailers. We do this by assisting clients develop robust capabilities in four areas:
Customer & Channel Investment Strategy
Defines the Commercial Strategy to ensure financial and organizational investments are aligned to priority channels, customers, brands and products. This strategy ensures investments are directly supporting growth objectives for both retailers and manufacturers.
Pricing, Promotions & Profitability Management
Sets, executes and measures pricing, promotions and commercial terms that meet brand and corporate objectives. These revenue management capabilities will drive volume, revenue, share and profitability growth across all customers.
Joint Strategic Planning
Activates the innovation, merchandising, co-marketing, pricing, promotional and supply chain strategies within each account. Winning capabilities become the foundation of multi-year, win-win partnerships that ensures continued, YOY growth.
Trade Promotions Management & Demand Synchronization
Synchronizes commercial activities and investments across the entire organization. Synchronization maximizes the productivity of all commercial investments while minimizing costly stock-outs and planning errors.
- Rethinking the role of IT for CPG companies
- The dawn of mobile influence
- Next in line: Can mobile technologies transform the in-line check-out process
- Cell me the money: Unlocking the value in the mobile payment ecosystem
- Analytics in action: Pricing
- Customer insights and analytics
- Formula for Growth: (Innovation) Big Data & Analytics
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