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2010 Food Safety Survey

Food safety still an issue but consumers’ concern has decreased


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Recent cases of contaminated food products and widespread recalls have resulted in a growing awareness of, and concern for, the foods that reach America’s tables. 

As a result, food safety has become a critical area of concern for consumers, government regulators and the companies whose success depends on the consumer confidence. From increased regulatory requirements and heightened public awareness to growing consumer unease with threats against the food supply and everyday products, companies cannot risk ignoring this important challenge.

Companies are seizing the opportunity to turn this concern into a competitive advantage by adapting a risk intelligent culture across the extended enterprise and marketing this approach to enhance consumer brand loyalty and product visibility. For many companies there is a growing urgency to do all they can to address the problem head-on. 

The risk of today’s consumers dropping a product if they believe the company is not doing what it takes to protect them and their families is not something to take lightly. 

Deloitte LLP has developed a variety of surveys and research studies on the topic of food safety and continues to encourage companies to take a total approach to ensure the safety of their brands, all the way from the source, to the supply chain, the store shelves, and even the consumer’s home. 

The challenge is clear — focusing on food safety programs that protect your brand and your consumers is not an option; it is a key to survival. 

For more information on this topic, contact us.

As used in this document, ‘Deloitte’ means Deloitte LLP (and its subsidiaries). Please see  www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries.

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