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About The American Pantry Study 2013

Details about the survey

Profile of survey respondents  

Deloitte conducted a large-scale online consumer survey across the U.S. of primary shoppers. The survey was conducted in January 2013 and was completed by 4,047 respondents The gender mix represented was 58 percent women, 42 percent men. The survey included 28 product categories and 350+ brands. 

For more information about the respondents, see below.


APS 2013 - survey by age

Household size

APS 2013 - survey household size


APS 2013 - survey income


APS 2013 - survey region


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As used in this document, ‘Deloitte’ means Deloitte LLP (and its subsidiaries). Please see for a detailed description of the legal structure of Deloitte LLP and its subsidiaries.

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