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New Media Risks and Rewards: People First, Mission Always

Video Series: Straight Talk on Cyber Success

Here are four best practices to stand up — or scale — a new media initiative at your agency.

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“To get started, agencies should focus first on mission and objective, then focus on the tools and the channel.”


Steve Lunceford
Senior Manager, Deloitte Services LLP

About the Video Series: Straight Talk on Cyber

As agencies move their missions further into the Cyber frontier, we asked a few of our senior government advisors—many of them former government leaders themselves—to share their insights on how to capitalize on this new world order while protecting their people, programs, and missions. We invite you to view our Straight Talk on Cyber video series to hear how agencies are strengthening and synchronizing Cyber initiatives across the organization and empowering their employees to achieve real Cyber success that matters to the mission. To see all the videos in this series, visit

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