Social Networks in Health Care: Communication, collaboration and insights
New Issue Brief explores potential impacts on the health care industry
Public, Internet-based social networks can enable communication, collaboration and information collection and sharing in the health care space, according to “Social Networks in Health Care: Communication, collaboration and insights,” a new Issue Brief by the Deloitte Center for Health Solutions. About one-third of Americans who go online to research their health currently use social networks to find fellow patients and discuss their conditions. Sixty percent of surveyed physicians and 65 percent of surveyed nurses are interested in using social networks for professional purposes.
Social networking is to the current era what online access was just 20 years ago - a transformational change in how information is accessed and shared. Social networks hold considerable potential value for health care organizations because they can be used to reach stakeholders, aggregate information and leverage collaboration.
This Issue Brief:
- Offers a high-level overview of social networking, its industry and societal impacts
- Describes social networking initiatives in health care
- Provides key applications by health care sector
- Compares health care's efforts to other industries
- Offers industry implications