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Rx Use and Life Sciences Innovations: Consumers’ Attitudes and Behaviors

Deloitte 2012 survey of health care consumers INFObrief


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The Deloitte 2012 Survey of U.S. Health Care Consumers provides data-driven insights on consumers’ perceptions of the health care system and their thoughts on health care reform. This INFOBriefs focuses on Life sciences products and innovations – Half of all consumers in 2012 say they currently take prescription medications. Adherence is high, consumers feel knowledgeable about the drugs they take, and have confidence in their effectiveness.

Other INFObriefs include:

  • Consumers and health plans – Believing that health plans vary greatly in both quality and price, consumers are ready to customize and shop for insurance; however, they seek more choices and better tools to find the right fit and best value.
  • Consumers and health information technology – Despite consumers’ high ownership levels of technology devices, their use of consumer health information technology (HIT) is low, and their interest in using emergent HIT is also relatively low.
  • Consumers’ utilization of the health care system – Satisfaction with primary care providers is consistently high but consumers believe that quality and prices can vary greatly among hospitals.

Endnotes: Survey questions asked for the results presented in this INFOBrief

INFOBrief:Rx Use and Life Sciences Innovations: Consumers’ Attitudes and Behaviors

  1. “Are you currently taking any of the following products to treat a health condition/problem or improve your health?” Selection option: “Prescription medication(s) (medications you can obtain only with a doctor's prescription).”
  2. “Thinking about the prescription medication you are currently taking, please indicate your level of agreement with the following statements: 1. I know what the medication does and how it works,”; “I understand the potential risks and side effects of the medication,”; “I am confident that the medication is effective in treating my health condition.”
  3. “When a doctor recommends a treatment plan (like following up with a specialist, getting a lab test, filling a prescription medication, going for physical therapy), some people always follow that plan exactly as the doctor recommends, while others do not.” Range: “0% -I almost never follow a treatment plan exactly as the doctor recommends” to “100% -I almost always follow a treatment plan exactly as the doctor recommends.”
  4. “When taking prescription medications, some people always take them strictly according to the directions on the label (they take the right dose at the right times for the entire recommended period of time even when they start feeling better), while others do not.” Range: “0% - I almost never take prescription medications as directed on the label” to “100% -I almost always take prescription medications as directed on the label.”
  5. “Which of the following, if any, have you done in the last 12 months?”
  6. “Why did you switch prescription medications?”
  7. “Which of the following, if any, have you experienced yourself in the last 12 months?”
  8. “Are you currently taking any of the following products to treat a health condition/problem or improve your health?”
  9. “If you wanted information about the most effective and safe treatment(s) for a certain health condition, how much trust would you have in the following third-party sources to provide reliable information?”
  10. “Why don't you have more trust in product manufacturers to provide reliable information about treatment effectiveness and safety?”
  11. “In the last 12 months, have you used social media (e.g., an online community support site, chat room, or social networking site) to do any of the following?”
  12. “If you developed an ongoing health condition that needed to be checked or treated regularly, how interested would you be in using the following tools or supports on a regular basis if the technology became available to you? (Please indicate if you already use the tool/support or rate how interested you would be in using it.)” Smart phone/tablet application that reminds you to take your medication in the right dose at the right times.
  13. “Different types of health care professionals are - or potentially could be - licensed to provide primary care services, including doctors (MD or DO), nurse practitioners (NP), physician assistants (PA), and pharmacists. Please indicate your level of agreement with the following statements: A pharmacist could provide many of the same services that a primary care provider (e.g., doctor, nurse practitioner, or physician assistant) offers.”
  14. “If you wanted care for a non-emergency health problem that was keeping you from going about your normal activities, and your doctor was not able to see you right away, how likely would you be to do the following if these options were available to you? Use a medical vending machine to buy over-the-counter medicines.”
  15. “If you needed treatment for a serious but not life-threatening disease, and the following two treatment options were available, which option would you be most likely to choose?”
  16. “Imagine that you were given the opportunity to take a test that could predict your likelihood of developing certain life-threatening diseases. How willing would you be to take the test if it was offered at no cost to you?”
  17. “If you had to pay for the test, how much would you be willing to pay if you could spend between $0 and $1,000 for this test?”
  18. ”Why are you not more willing to take this test?”

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