Addicted to Connectivity
Perspectives on the global mobile consumer
Mobile communications continue to be integral to our lives—in fact, the global mobile network is now at 5 billion connections and counting. As a result, usage of mobile is getting more specific, sophisticated and complex, with consumers having an increasingly powerful voice in determining the future direction of the Telecom sector.
A recent Telecom report, Addicted to connectivity: Perspectives on the global mobile consumer, is based on a survey of more than 30,000 users of mobile telephony in 15 countries across five continents. The survey’s scope ranges from quantifying ownership of multiple mobile-enabled devices to a ranking of popular mobile Internet applications.
This brief report provides an initial snapshot of some of the insights that the survey has revealed, looking at results from individual countries and from all countries surveyed. We invite you to download the report and to stay tuned for additional information about the survey results.