Social Business Innovation
Separation can be six degrees. Make it one.
The if and when have been identified. All that’s left is the how. Today we call it “social business.” Tomorrow we’ll call it just “business.” When you harness social media techniques to enterprise goals, the potential that emerges can be too great to ignore.
Companies around the globe have attempted to jump on the social business bandwagon, but many are struggling to turn their investments into business value. Our experience in helping clients close that value gap focuses on two elements.
First, a response to market developments after they’ve happened instead of taking the initiative and driving change themselves can yield strategies that are often underdeveloped and reactive.
Second, the necessary education, acceptance and engagement of social business implementation and management is often ignored.
Get these two elements right and you can have a social business strategy that delivers value where it matters most: in relationships. Social business can drive the relationships with and among customers, employees, partners, suppliers, investors, and other stakeholders.
In the new reality of social business, this network can help drive the bottom line.