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Managing for Success

A key performance indicator framework for the communications industry


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In the highly competitive world of telecommunications, U.S.-based companies are making bold moves to protect their market share while simultaneously making capital investment decisions that support the rapidly evolving demands of their customers and major stakeholders. In order to remain competitive, companies are investing in large programs to help transform their businesses, shift the bases of competition and differentiate their offerings in the marketplace. Telecommunications operators in particular are expanding beyond their core service offerings; for example, partnering with media companies to provide digital media subscription services or with health insurance firms to offer value-added services within the health care vertical.

But how are these large programs affecting the business? What types of information provide the right level of insight to gauge the incremental contribution to business growth? How are the right types of data collected and at the right times? How does management make strategic decisions based on the information provided? We invite you to download the paper, “Managing for success,” to learn more about how these questions can be addressed through the use of key performance indicators, which can help management teams effectively drive large and complex programs for their organization.

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