The Elements of Value Network Alliances
Strategies for building alliance partnerships
Today, the number of corporate alliances continues to rise — by as much as 25 percent a year — and now accounts for nearly a third of many firms’ revenues and value. Yet some studies suggest that the failure rate of alliances stands at an incredible 60–70 percent.* This troubling statistic prompts many questions about why so many firms struggle to generate success from an "open" alliance strategy. For instance,
- What are the general concerns with how open-based network alliances are structured?
- Can the implementation of an alliance strategy be simplified?
- And how can alliances consistently deliver value?
Focused on the formation and structure of alliance partnerships, this initial study, titled "The Elements of Value Network Alliances — Strategies for Building Alliance Partnerships," seeks answers to these questions and provides insights on determining the elements of value network alliance partnerships.
Download a complimentary copy of the report below.
*Hughes, J. and Weiss, E. (2007), “Simple rules for making alliances work,” Harvard Business Review, 85: 122-131
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