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Deloitte’s 2012 Holiday Survey

Will retailers’ registers jingle this holiday season?


More than just a palm reading, Deloitte’s annual holiday survey is grounded in nearly three decades of research. Polling more than 5,000 consumers on their spending habits, the survey gauges shoppers’ expectations and intentions for the year-end holiday season. With a broad range of data, it offers key findings for regional and national retailers, industry executives, and media.

The survey has uncovered and reconfirmed important consumer trends that are critical for making sound business and planning decisions. From the consumer’s expected spending due to uncertainty in the housing market, to rising energy costs, persistent unemployment, and much more, the data in the holiday survey is critical in helping retailers develop better promotions and service strategies.

Take a deeper dive into our holiday survey trends and data by downloading our full set of PowerPoint slides.

Press releases

  • Smartphone shoppers help make retailers’ registers jingle this season
    Smartphones may be among retailers’ strongest allies this holiday season, according to Deloitte’s annual holiday survey of consumer spending intentions and trends.
  • No debate here -- shoppers’ spirits are brighter
    Omnichannel shoppers to spend 71 percent more on gifts than store-only shoppers.

Pre-Thanksgiving shopping survey

  • Survey respondents’ Thanksgiving shopping plans
    Deloitte’s pre-Thanksgiving survey takes a consumer pulse of buying attitudes just prior to the pivotal Black Friday shopping weekend.

A look back over the seasons

  • 2012 Holiday sales: Historical data
    Were holidays happy or humbug in the past? Review retail sales data from previous holiday seasons.

Media contact

Courtney Flaherty
Public Relations
+1 203 905 2708

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Meet our 2012 holiday spokespeople

  • Alison Kenney Paul
    Vice Chairman, U.S. Retail & Distribution Leader, Principal, Deloitte LLP.

Related resources

  • Deloitte consumer spending index continued downward in January
    January 2013 – Deloitte consumer spending index.
  • Mobile retailing: Are you ready for radical change?
    This report outlines seven important mobile retailing implications that are emerging as universal.
  • The dawn of mobile influence
    Deloitte examines the current and potential future effect of mobile on traditional in-store sales.

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