More than just a palm reading, Deloitte’s annual holiday survey is grounded in nearly three decades of research. Polling more than 5,000 consumers on their spending habits, the survey gauges shoppers’ expectations and intentions for the year-end holiday season. With a broad range of data, it offers key findings for regional and national retailers, industry executives, and media.
The survey has uncovered and reconfirmed important consumer trends that are critical for making sound business and planning decisions. From the consumer’s expected spending due to uncertainty in the housing market, to rising energy costs, persistent unemployment, and much more, the data in the holiday survey is critical in helping retailers develop better promotions and service strategies.
Take a deeper dive into our holiday survey trends and data by downloading our full set of PowerPoint slides.