Deloitte's 2011 Annual Holiday Survey

What’s in store for consumer spending this season? More bark than bite?

Puppy in box for holiday survey page More than just a palm reading, Deloitte’s annual Holiday Survey is grounded in over two decades of research. Polling more than 5,000 consumers on their spending habits, the survey gauges shoppers’ expectations and intentions for the year-end holiday season. With a broad range of data, it offers key findings for regional and national retailers, industry executives, and media.

The survey has uncovered and reconfirmed important consumer trends that are critical for making sound business and planning decisions. From the consumer’s expected spending due to volatility in the stock market, to rising energy costs, a stagnant labor market, and much more, the data in the Holiday Survey is critical in helping retailers develop better promotions and service strategies.

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Press releases

Deloitte holiday survey: Digital shopping will keep the Grinch at bay this holiday season
Online and mobile tools will help holiday shoppers keep the economic Grinch at bay, according to Deloitte’s 26th annual holiday survey of consumer spending intentions and trends.
Deloitte annual holiday survey: Down economy? “Bah humbug!”
Deloitte Annual Holiday Survey shows two-thirds (67%) of consumers expect the economy to stay the same or weaken next year, nearly 3 out of 5 (59%) will put aside economic worries and spend the same or more this holiday season.
Deloitte forecasts a 2.5 to 3 percent increase in holiday sales
Although the slow U.S. economic recovery and uncertainty overseas are sending shivers through consumers this fall, retailers should expect small gains in 2011 holiday sales, according to Deloitte.

Read, watch, listen, learn

Creative shopping keeps spirits bright
Tune into our latest podcast to learn more about Deloitte’s 26th annual holiday survey and find out how shopping this season is likely to get more personal.
Deloitte’s 2011 Pre-Thanksgiving shopping survey
The Pre-Thanksgiving shopping survey measures consumer sentiment and buying behaviors heading into the important Thanksgiving and Black Friday holiday weekend. How many respondents plan to shop in stores or online over the Thanksgiving weekend? What time are Black Friday shoppers expecting to head to the stores? Find answers to these questions and more.
Live webcast, December 6 at 11 am EST. Register now, “Holiday 2011: The Consumer Pinch”
As the U.S. economy continues to face challenges, are consumers feeling confident about their personal finances and are they ready to spend this holiday season? To what extent will higher food, medical, and energy costs pinch discretionary spending during this critical selling time for retailers? We’ll discuss these issues and much more.

A look back over the seasons

Deloitte’s 2010 annual holiday survey of retail spending and trends
For a look back at last year’s economic trends and consumer spending intentions, view our 2010 holiday survey results.

Media contact

Courtney Flaherty
Deloitte
Public Relations
+1 203 905 2708
cflaherty@deloitte.com

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Meet our 2011 holiday spokespeople

Alison Kenney Paul
Vice Chairman, U.S. Retail & Distribution Leader, Principal, Deloitte LLP.
Carl E. Steidtmann
Chief Economist and Director of Consumer Business, Deloitte Research, Deloitte Services LP.