Deloitte’s 25th Annual Holiday Survey
A silver lining for retailers?
For 25 years, Deloitte's annual holiday survey has been monitoring trends in the retail & distribution industry, including consumers' spending intentions for the year-end holiday season. In this, our silver anniversary edition, the survey results suggest that consumers were likely to open their pocketbooks a bit wider for the holiday season. This may have represented a silver lining for many retailers considering the low level of holiday sales during the recession.
Based on our 2010 survey results;
- It appears that respondents' holiday spending intentions were improving. The share of respondents who expected to spend more or the same amount as 2009 rose 11 percentage points. And, expected spending on gifts was up 3%, representing the first increase since 2004.
- Respondents however appeared to be "conflicted." More respondents than the previous year indicated that their financial situation was better, but many of them appeared to remain hesitant about spending and may not have been very confident in the economy.
- Technology continued to enable a "sterling" shopping experience for consumers as it facilitated decisions around whether and what to purchase. Respondents also noted that several technologies have had a major impact on them over their lifetimes.
25th Annual holiday survey report
Read more about the following in our survey report, attached below. (Published October 2010)
- A possible silver lining
- The Internet again wins the silver medal
- Technology facilitates a sterling shopping experience
- Lingering concerns leave optimism tarnished
- The “Silver Spoon” demographic
- Silver anniversary remembrances
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