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Consumer Spending Surveys

Deloitte’s Retail & Distribution practice conducts multiple consumer surveys throughout the year to measure consumer sentiment and spending behaviors. Results from the surveys have uncovered and reconfirmed important consumer trends that are critical to retailers for making sound business and planning decisions.  

Featured insights

  • Pre-Thanksgiving survey (2012)
    Deloitte’s Pre-Thanksgiving survey takes a consumer pulse of buying attitudes just prior to the pivotal Black Friday shopping weekend.
  • Annual holiday survey (2012)
    Deloitte’s annual holiday survey is grounded in nearly three decades of research. Polling 5,000 adults on their spending intentions for the year-end holiday season, it offers key findings for both regional and national retailers and media.
  • Back-to-school survey (2012)
    The back-to-school shopping season is the second-largest selling period of the year after the winter holidays. To gain additional consumer perspective, Deloitte polls 1,000 parents of school-aged children in early July yearly.
  • Spring consumer survey (2012)
    After each holiday season, it remains to be seen how consumers will spend in the spring - a critical planning period for retailers. Deloitte polls 1,000 consumers in March to better understand how Americans are behaving.

Dig Deeper

  • Deloitte consumer spending index continued downward in January
    January 2013 – Deloitte consumer spending index.
  • Retail & distribution
    Embrace change — and run with it.

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