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Consumer Spending Surveys

Deloitte’s Retail & Distribution practice conducts multiple consumer surveys throughout the year to measure consumer sentiment and spending behaviors. Results from the surveys have uncovered and reconfirmed important consumer trends that are critical to retailers for making sound business and planning decisions.  

Featured insights

  • Back-to-school survey (2014)
    The back-to-school shopping season is one of the busiest selling periods of the year after the winter holidays. To gain additional consumer perspective, Deloitte polls over 1,000 parents with children in grades K-12 in early July yearly. In addition, Deloitte conducts a back-to-college shopping survey which closely examines spending plans of college households.
  • Annual holiday survey (2013)
    Deloitte's annual holiday survey is grounded in nearly three decades of research. Polling more than 5,000 consumers on their spending habits, the survey gauges shoppers' expectations and intentions for the year-end holiday season.
  • Pre-Thanksgiving survey (2013)
    Deloitte’s Pre-Thanksgiving survey takes a consumer pulse of buying attitudes just prior to the pivotal Black Friday shopping weekend.

Dig Deeper

  • Deloitte consumer spending index continues to rise
    The Index increased for the second straight month in September.
  • Deloitte Consumer Spending Index recuperates
    The Deloitte Consumer Spending Index picked up in August, which may be a sign of better things to come.
  • Deloitte Consumer Spending Index remains effectively unchanged
    The Index remains effectively unchanged and relatively flat over the past three months.
  • Deloitte Consumer Spending Index reverses course
    The Index reversed course, showing an increase in June.
  • Deloitte Consumer Spending Index falls slightly
    The Index showed a marginal decline in May.
  • Deloitte Consumer Spending Index slightly revived
    Real consumer spending has held up in recent months.
  • Deloitte Consumer Spending Index continues to slide
    The Index moved down again in March, but remains healthy.
  • Deloitte Consumer Spending Index maintains its steady track
    The Index remained flat in February, showing only a marginal change.
  • Deloitte Consumer Spending Index dips but remains on positive course
    The Index moved down slightly in January, but remained in positive territory.
  • Retail & distribution
    Embrace change — and run with it.

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