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Consumer Spending Surveys

Deloitte’s Retail & Distribution practice conducts multiple consumer surveys throughout the year to measure consumer sentiment and spending behaviors. Results from the surveys have uncovered and reconfirmed important consumer trends that are critical to retailers for making sound business and planning decisions.  

Featured insights

  • Annual holiday survey (2013)
    Deloitte's annual holiday survey is grounded in nearly three decades of research. Polling more than 5,000 consumers on their spending habits, the survey gauges shoppers' expectations and intentions for the year-end holiday season.
  • Pre-Thanksgiving survey (2013)
    Deloitte’s Pre-Thanksgiving survey takes a consumer pulse of buying attitudes just prior to the pivotal Black Friday shopping weekend.
  • Back-to-school survey (2013)
    The back-to-school shopping season is the second-largest selling period of the year after the winter holidays. To gain additional consumer perspective, Deloitte polls 1,000 parents of school-aged children in early July yearly. And new for 2013, Deloitte introduces its inaugural back-to-college shopping survey which takes a closer look at spending plans of college families.
  • Spring consumer survey (2012)
    After each holiday season, it remains to be seen how consumers will spend in the spring - a critical planning period for retailers. Deloitte polls 1,000 consumers in March to better understand how Americans are behaving.

Dig Deeper

  • Deloitte Consumer Spending Index maintains its steady track
    The Index remained flat in February, showing only a marginal change.
  • Deloitte Consumer Spending Index dips but remains on positive course
    The Index moved down slightly in January, but remained in positive territory.
  • Deloitte Consumer Spending Index on the rise
    The Index climbed in December as economic fundamentals that influence consumer spending moved in a positive direction.
  • Deloitte Consumer Spending Index posts small decline
    The Index tipped down slightly in November but remained relatively stable.
  • Deloitte Consumer Spending Index dips again in September
    The Index moved down again in September, showing the second month of small declines.
  • Deloitte Consumer Spending Index flat in July
    The Index remained flat in July as improvements in real housing prices and labor markets offset weakness in other areas.
  • Deloitte Consumer Spending Index improvements continued in June
    The Index increased in June on improving home prices and initial unemployment claims.
  • Deloitte: Stable economic fundamentals keep consumer spending outlook on track
    The Deloitte Consumer Spending Index (Index) dipped slightly in April, primarily due to an increase in the tax rate, while other economic fundamentals remain steady.
  • Retail & distribution
    Embrace change — and run with it.

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