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Making The Grade This Back-To-School Season



School is out, summer is in full swing, and pool parties abound. Yet for many families, school will be back in session before too long. As retailers prepare for this busy season, where are families most likely to shop, what items will they buy, and how will they use their electronic devices as personal buying assistants?

Discover the results of Deloitte's sixth annual back-to-school survey, and as a bonus, find out what respondents told us about their college buying plans. We hope you find our survey results insightful and learn how leading retailers are likely to 'make the grade' this school year.

Take a deeper dive into our back-to-school and back-to-college survey trends and data by downloading our full set of PowerPoint slides below.

Featured insights

  • Press release: Gearing up for back-to-school, shoppers more upbeat but still sticking to necessities
    Consumers are giving the U.S. economy better grades, but continue to hold tight to their purse strings according to Deloitte’s annual “Back-to-School” and “Back-to-College” shopping surveys.
  • Webinar: Deloitte and Offerpop discuss the impact of digital and social channels on school shopping this season
    In this webinar, Deloitte shares its latest research on the back-to-school shopper’s spending intentions. Also, hear recommendations from social marketing agency Offerpop on how brands can more effectively reach back-to-school shoppers through social media campaigns.
  • Sharpen your pencils: 2013 back-to-school and back-to-college survey results
    Consumer sentiment appears to be improving, but will shoppers open their wallets and spend for the coming school year?
  • Infographic: Back-to-college highlights
    More than four in 10 (43%) of respondents expect to spend more on back-to-college items this year. View our infographic for additional insights.

For media inquiries, contact:

Courtney Flaherty
Deloitte Services LP
Public Relations
+1 203 905 2708

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Pulse Poll

By participating in this poll, you consent and acknowledge that your responses may be disclosed without attribution by Deloitte in future publications and you are authorized to respond to the poll on behalf of your company.

Related resources

  • Digital retail scores high
    WSJ CIO Journal | August 2013
  • Back-to-school 2012
    Shoppers ready to spend, prepared for higher prices at checkout
  • Consumer spending surveys
    Consumer trends that are critical to retailers for making sound business and planning decisions

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