School is out, summer is in full swing, and pool parties abound. Yet for many families, school will be back in session before too long. As retailers prepare for this busy season, where are families most likely to shop, what items will they buy, and how will they use their electronic devices as personal buying assistants?
Discover the results of Deloitte's sixth annual back-to-school survey, and as a bonus, find out what respondents told us about their college buying plans. We hope you find our survey results insightful and learn how leading retailers are likely to 'make the grade' this school year.
Take a deeper dive into our back-to-school and back-to-college survey trends and data by downloading our full set of PowerPoint slides below.
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