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Reinventing Retail: A Multi-channel Transformation


Everyone’s talking about multi-channel retailing. Is it really happening or is it hype? To answer this question, Deloitte Consulting LLP spent six months interviewing dozens of retail executives. We wanted to know their views on multi-channel retailing, its effect on their businesses and its impact on the retail marketplace.

In an effort to further explore this question and help industry executives, Deloitte Consulting is pleased to announce the release of a new report titled "Reinventing Retail: A Multi-channel Transformation."

Through our research, Deloitte Consulting found that these executives almost universally agreed that multi-channel retail is a major trend that will fundamentally transform the way retailers think and operate. In addition, we heard diverse opinions about how far and how fast individual retailers are willing to go to respond. We also gained deeper insights into how a retailer’s unique product assortment, target customer segment and culture seem to influence the degree to which multi-channel is embedded in their corporate strategy.

As used in this document, “Deloitte” means Deloitte & Touche LLP, a subsidiary of Deloitte LLP. Please see for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.


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