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Meet Sam Friedman

Insurance Research Leader, Deloitte Center for Financial Services

Sam Friedman is the Insurance Leader for Deloitte Research at Deloitte’s Center for Financial Services, putting his journalistic skills and three decades of industry experience to good use analyzing the latest trends and identifying the major challenges confronting the property-casualty and life insurance industries. He joined Deloitte in October 2010 after 29 years at National Underwriter P&C, where he served as Editor-In Chief, running the day-to-day editorial and research operations of NU’s weekly newsmagazine and daily online news service, while offering commentary via his award-winning column and blog, “A View From The Press Box.” Sam was also Group Editor-in-Chief of the Property & Casualty Media Division at NU’s parent company, Summit Business Media, overseeing American Agent & Broker, Claims, Florida Underwriter and Tech Decisions For Insurance.

Sam joined Deloitte after partnering with the firm on a groundbreaking “P&C Producer Satisfaction Survey” in 2009, one of many proprietary research projects run by National Underwriter. He is a frequent speaker at industry events and a conference planner as well, helping put together NU’s yearly Insurance Executive Conference and NU’s National Trends Program at the annual Workers’ Compensation Educational Conference.

Sam is a member of the Society of Insurance Research as well as the Society of Professional Journalists.

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