Insurance Marketing in the Digital Age
To drive organic growth, many insurance companies have significantly increased spending on marketing campaigns. Despite this, a major challenge remains in cross-selling additional lines of business, which is a significant missed revenue opportunity. To overcome this challenge, and fully market their products to policyholders, companies need to capture data effectively. With increasing pressure from soft market pricing, a coordinated cross-sell strategy is one of the best methods to maintain policy holder retention.
This article, "Insurance Marketing in the Digital Age," explains how, through the development of a data driven organic growth strategy, carriers can better cultivate their databases to develop new revenue and cross-pollinate their business.
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