This site uses cookies to provide you with a more responsive and personalized service. By using this site you agree to our use of cookies. Please read our cookie notice for more information on the cookies we use and how to delete or block them.

Bookmark Email Print this page

Insurance Marketing in the Digital Age


To drive organic growth, many insurance companies have significantly increased spending on marketing campaigns. Despite this, a major challenge remains in cross-selling additional lines of business, which is a significant missed revenue opportunity. To overcome this challenge, and fully market their products to policyholders, companies need to capture data effectively.  With increasing pressure from soft market pricing, a coordinated cross-sell strategy is one of the best methods to maintain policy holder retention.

This article, "Insurance Marketing in the Digital Age," explains how, through the development of a data driven organic growth strategy, carriers can better cultivate their databases to develop new revenue and cross-pollinate their business.

Click below to download "Insurance Marketing in the Digital Age."

Last updated

Share this page

Email this Send to LinkedIn Send to Facebook Tweet this More sharing options

Stay connected