The Voice of the Life Insurance ConsumerWhat makes prospects tick? |
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What makes life insurance buyers tick? And perhaps more importantly, why is it that so many people don’t have life insurance protection? These were two of the key questions we sought to answer with a pair of online surveys over the summer of 2011—one involving consumers with life insurance, and the other querying those currently without coverage.
In this report, we’ll examine the survey results and their implications from three distinct time perspectives—how respondents think about life insurance today, a look at their past purchase experiences, as well as a peek ahead into how (and how much) respondents intend to buy in the near term.
The Voice of the Life Insurance Consumer features the following topics:
- Current events: What do consumers think about life insurance today?
- Past lives: Purchase and channel experiences
- Back to the future: Purchase expectations and channel preferences
- Where do life insurers go from here?
For more information, download the full report.
The voice of the life insurance consumer: What makes prospects tick?
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