Winning the Battle for the Consumer
Navigating the evolving post health care reform group insurance marketplace
Health care reform presents both important threats and opportunities for group insurance carriers. As more employers shift to voluntary products, a battle is emerging among group carriers, brokers/consultants, and third-party administrators for ownership of the relationship with the ultimate consumer, i.e., the employee.
Group carriers that can get ahead of the curve by anticipating and responding to these changes have the opportunity to gain a significant competitive advantage in a shifting industry landscape. Carriers that wait until the future is clearer may find that by then it is too late for them to catch up to their more nimble competitors.
Winning the battle for the consumer discusses the following:
- Marketplace trends
- Threats and opportunities for group insurance carriers
- Enrollment and administration key for group carriers
- The road ahead
To learn more, download the full report.