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Using Technology to Weather the Economic Storm

Bold IT leadership can help CPG companies survive this slowdown, and better position for the future

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The ongoing economic uncertainty has brought consumer packaged goods (CPG) companies under enormous pressure. Significant changes in the demand and supply variables are impacting revenues and margins, and many business executives are seeking (and getting) deep cuts in budget. Not surprisingly, CPG CIOs are paying close attention to their IT spend and the IT value resulting from that spend. 

In a new publication entitled, “Using technology to weather the economic storm: Bold IT leadership can help CPG companies survive this slowdown, and better position for the future,” Deloitte Consulting LLP discusses four primary areas of opportunity that CPG IT leaders are actively seeking to capitalize on as they build technology portfolios to prepare for the upturn. 

CPG IT leaders who take this crisis as an opportunity to provide bold and effective business leadership, by targeting IT solutions to help weather the current economic storm while positioning for the future, will be much better positioned to support growth and establish themselves as true business-IT leaders.

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