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Tapping the Potential of Small Business

Opportunities to attract, retain and expand primary banking relationships


As financial institutions look to create deeper and more sustainable relationships with potentially profitable customer segments, small businesses are receiving increased attention. As shown by BAI’s 2012 Solutions Demand Pulse survey of retail banking executives, there are disconnects between bankers’ and small businesses’ views in several crucial areas. To better understand both the drivers of these disconnects and other characteristics of small business usage patterns and preferences, BAI launched the study of Small Business Demand for Banking Services, sponsored by Deloitte.

Download the PDF to learn more about the crucial preferences, attitudes, and trends for bank executives uncovered by the research.

As used in this document, “Deloitte” means Deloitte LLP [and its subsidiaries]. Please see for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.

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