Deloitte’s Gen Y Automotive Survey
Previous years’ reports
Deloitte’s Automotive practice has teamed with the Michigan State University since 2009 to develop an annual survey measuring Gen Y consumers’ (age 19-31) buying habits and vehicle preferences.
Leading purchase considerations for Gen Y have changed each year Deloitte has conducted the survey; however, previous years’ differentiators are now “must haves.”
- In 2012 vehicles with hybrid fuel engines, enhanced technology features and superior safety capabilities were the leading preferences for Gen Y
- In 2011 “cockpit technology” and the shopping experience emerged as leading differentiators for Gen Y
- In 2010 overall value ranked as the primary factor when evaluating brands for Gen Y
- In 2009 vehicle safety ranked as the top priority for Gen Y
Explore these findings and more through our survey library, and the individual survey findings from past years.
Shifting Gears: Understanding Gen Y’s luxury, powertrain, and technology preferences
2012 Deloitte automotive generation Y survey
Report (4-page PDF)
Gaining speed: Gen Y in the driver’s seat
2011 Deloitte automotive generation Y survey
Connecting with Gen Y: Making the short list
2010 Deloitte automotive generation Y survey
Report (24-page PDF)
Connecting with Gen Y: Making cars cool again
2009 Deloitte automotive generation Y survey
Report (20-page PDF)
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