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Brand risk is at an all-time high. Every day, brand saboteurs are hard at work undermining the investments that organizations make in their brands. While some deliberately seek out opportunities to subvert carefully crafted brand strategies and marketing messages, many are unwitting employees who live within the organization or just outside its borders, as suppliers, channel partners, or spokesmen.
In a viral world where true (and not so true) news spreads like wildfire, protecting brands from sabotage can be an all-consuming task.
In this new book, Jonathan Copulsky provides the tools and frameworks to help you determine how susceptible your organization is to brand sabotage and some actions you can take to reduce its likelihood and impact. The book discusses roles and responsibilities within your organization for managing the risks of sabotage and identifies ways to make brand risk intelligence a core competency.
Click here to watch a Sean O’Grady interview Jonathan on his new book.

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