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ON Social I

Challenging conventional thinking on the impacts of social media


The rise of the Internet and the emergence of social media have vastly increased the amount of data that is available about the attitudes, ideas and behaviors of people in their daily lives. New analytical tools are being developed that promise to provide powerful insights that can be leveraged to improve business performance among small teams and large enterprises.

In March 2012, Deloitte convened a two-day workshop at Deloitte University in Westlake, Texas, to explore the potential impacts of social data and, in particular, how it can be used to improve individual lives, as well as business (and government) performance. Participants in the workshop included academic researchers and practitioners from large enterprises and small start-ups along with a group of subject matter specialists from Deloitte. The group had an open, collaborative dialogue focused on advancing the emerging field of social data, more specifically addressing the questions:

  • How can social data more effectively drive business performance?
  • Where and how social data can be harnessed to disrupt markets and industries?
  • How do organizations overcome the institutional and other barriers that limit more effective use of social data?

Given the success and excitement the first meeting generated, we will further advance the dialogue during our next ON Social event that will take place February 12 – 13, 2013 at Deloitte University.  If you have any questions, please reach out to Elina Ianchulev (

Check back for insights from the second ON Social meeting.


Chrissie Marra
MWW Group
Job Title:
Public Relations
+1 646 215 6888

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