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Culture of Purpose: Building Business Confidence; Driving Growth

2014 core beliefs & culture survey

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Confidence — it fuels business investments, innovation and long-term growth. However, the current climate of uncertainty has greatly diminished that confidence slowing economic recovery.

An array of key indicators shows an economy of fits and starts. Everything from hiring to business inventories is up one month and down the next. As a result, many businesses continue to sit on excess capital rather than put it to productive use. But not all businesses. Those committed to creating meaningful impact for all stakeholders (including clients, employees and communities) foster strong cultures of purpose. This sense of purpose inspires confidence among leaders and stakeholders alike — and can lead to a competitive advantage in a time of economic volatility.

The 2014 Deloitte Core Beliefs & Culture Survey found that focusing on purpose rather than profits builds business confidence and drives investment. This is a critical finding — and underscores the significant impact a “culture of purpose” can play in fostering a thriving community.

View the results in 2014 Core Beliefs & Culture Survey: Culture of Purpose — Building business confidence; driving growth.

View a snapshot of the results in the infographic: Deloitte survey: strong sense of purpose key driver of business investment.

As used in this document, “Deloitte” means Deloitte LLP and its subsidiaries. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.

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