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1990 - 2000

Competing for the Future

The information revolution and globalization offered the organization larger and more diverse challenges. With the dismantling of the Berlin Wall, the emergence of trading regions such as the European Economic Community, the growing economic power of the Pacific Rim and the growth in cross-border trade through agreements such as NAFTA, the organization's clients demanded increasingly integrated cross-border solutions.

Deloitte & Touche set out to provide the coordinated, global services and solutions our clients required. To do so, the organization needed more than technological sophistication and a knowledge of international business. It needed, as managing partner James E. Copeland, Jr., pointed out in 1994, the intellectual equivalent of systems integration—the ability to combine competencies from all functional disciplines across national borders to create solutions for clients.

To achieve our goals, we had to hire high-caliber recruits in every country, then train them to excel. We had to maintain the highest ethical standards in the world. We had to be, in the words of the firm’s powerful mission statement, “the professional services firm that consistently exceeds the expectations of our clients and our people.”

In 1995, a century after its founding, the partners of Deloitte & Touche voted to create Deloitte Consulting to better serve our multinational clients. While the specifics of the world of business have changed in the past 100 years, the overall commitments and goals of the organization remain the same as the day Haskins and Sells shook hands on their partnership, and Touche sent Niven to open an office in New York. As Haskins noted more than 100 years ago, our “study and interest is the soundness of the world of affairs.” Our goal continues to be to “simplify work so that it can be done more rapidly and more effectively.”

 

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