Community Involvement That Delivers Social Impact and Business Value
The social case for corporate community involvement has always been easy to understand. But did you know it can also help a company achieve business goals? In American Executive, Barry Salzberg, chief executive officer, Deloitte LLP, and Evan Hochberg, national director of community involvement, Deloitte Services LP, explain just how powerful it can be.
Together they note: "A new way of thinking about community involvement is yielding some surprising results and presents a real opportunity to unlock new resources for both the businesses and their community partners. The ‘aha’ moment comes when we start thinking about community involvement not simply as a matter of giving time or money (or both) but as an integrated part of one’s corporate strategy."
Read more in the October 2008 issue of American Executive *
*Reprinted with permission from American Executive