This site uses cookies to provide you with a more responsive and personalized service. By using this site you agree to our use of cookies. Please read our cookie notice for more information on the cookies we use and how to delete or block them.

Bookmark Email Print this page

How World of Warcraft (WoW) Promotes Innovation


DOWNLOAD  

The online game World of Warcraft (WoW) has become a global phenomenon with more than 11.5 million total active subscribers. WoW constantly changes and morphs not just as a result of the actions of game developers but in response to those of the players as well, making it unpredictable and challenging. This characteristic of the game makes it an intriguing simulacrum for the real world—and a fascinating laboratory for emerging trends in learning, collaboration, and performance improvement. As gamers grapple with an ever-changing, ever uncertain in-game environment, they are pioneering new techniques that may prove highly relevant to the business world.

Deloitte LLP’s Center for the Edge point-of-view, “The collaboration curve: Exponential performance improvement in World of Warcraft,” uncovers the collaboration curve in online gaming and discusses the new era of scalable learning and performance.

Download the PDF below to learn more.

Further Insights

In a recent Business Week article, “How World of Warcraft Promotes InnovationJohn Hagel and John Seely Brown, co-chairman and independent co-chairman, respectively, of the Center for the Edge, consider how techniques used in WoW may help companies thrive in a world of increasing uncertainty and accelerating change.

Connect with the Center

We invite you to sign up to receive publications from the Center for the Edge which are generally available every 1-2 months. The Center issues working papers, reports and articles on a wide range of topics, from market strategy to cloud computing.

Deloitte Center for the Edge e-mail subscription  E-mail subscription

As used in this document, ‘Deloitte’ means Deloitte LLP (and its subsidiaries). Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries.

Last updated

Share this page

Email this Send to LinkedIn Send to Facebook Tweet this More sharing options

Stay connected