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Center for the Edge

The Deloitte Center for the Edge conducts original research and develops substantive points of view for new corporate growth. The Silicon Valley-based Center helps senior executives make sense of and profit from emerging opportunities on the edge of business and technology.

Below the surface of current events, buried amid the latest headlines and competitive moves, we are beginning to see the outlines of a new business landscape. Performance pressures are mounting. The old ways of doing things are generating diminishing returns. Companies are having a harder and harder time making money—and increasingly, their very survival is challenged. Executives must learn ways not only to do their jobs differently, but also to do them better. That, in part, requires understanding the broader changes to our operating environment:

  • What’s really driving intensifying competitive pressures?
  • What long-term opportunities are available?
  • What needs to be done today to change course?

Decoding the deep structure of this economic shift will allow executives to thrive in the face of intensifying competition and growing economic pressure. The good news is that the actions needed to address near-term economic conditions are also the best long-term measures to take advantage of the opportunities these challenges create.

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We invite you to sign up to receive publications from the Center for the Edge which are generally available every 1-2 months. The Center issues working papers, reports and articles on a wide range of topics, from market strategy to cloud computing.

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As used in this document, ‘Deloitte’ means Deloitte LLP (and its subsidiaries). Please see for a detailed description of the legal structure of Deloitte LLP and its subsidiaries.

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