Shaping Strategies

Center for the Edge

While the ability to adapt is required in a world of exponential change and great uncertainty, there is a larger opportunity in the form of shaping. Companies that shape focus on the fluidity of events and aim to influence outcomes. They shape the industry and market to a more advantageous structure by shaping mindsets, economics and knowledge flows. The Center invites you to learn more about its shaping strategies work.

Featured Insights

Shaping Strategy in a World of Constant Disruption
A company’s bid to rally an industry ecosystem around a new competitive view is an uncertain gambit. This Harvard Business Review article, authored by the Center leaders, explores how shaping strategies has the potential to create a profitable future for all.
Edge Perspectives with John Hagel
In times of high uncertainty, adaptation is the winning strategy. So goes the conventional wisdom. But, what if that misses a big opportunity? Center co-chairman John Hagel provides additional insight into the shaping strategies perspective in his Edge Perspectives blog.

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Get to Know the Center's Leaders
John Hagel III, John Seely Brown and Lang Davison.
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Watch, Listen and Learn

The Big Shift: Is a Normal Business Environment Gone Forever?
View the archive of this September 23 TMT Dbriefs webcast.