Deloitte Digital’s Fresh Take On Ecommerce
Engaging users and boosting the bottom line
The writing is on the wall. Online storefronts must successfully differentiate the retailer’s brand while encouraging more conversions in order to drive revenue growth. Consumers are increasingly living online and can get immersed in digital experiences. The challenge is that browsing and purchasing have traditionally been separate adventures.
While retailers are getting better at making the in-store shopping experience immersive and brand-centric, most are struggling to reflect this in the digital environment. Many ecommerce stores are still transaction-focused, requiring users to jump through a number of hoops just to make a purchase. Giving users a satisfying brand experience and convincing them to purchase requires a new approach Deloitte Digital calls “experience driven commerce.” A few retailers are leading the way and have already launched engaging online brand sites that make it easy for users to purchase at the point of interest. Others must move quickly to invest in this approach — or risk losing market share to more nimble competitors.
Modern ecommerce technology enables retailers to efficiently create and manage branded content while driving higher conversion rates with personalized content and targeted promotions. Deloitte Digital can help you in your efforts to improve your bottom line by combining modern ecommerce technology with a solid retail business strategy and the know-how to achieve an engaging customer experience.
To learn more, download the Experience Driven Commerce brochure or download a recording from our recent Deloitte Digital and Adobe Experience Manager webinar, Make compelling commerce experiences a revenue engine.
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