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Capitalizing on Your Investment with a Strategy

Developing the cloud


Image’s rapid emergence in the enterprise Customer Relationship Management (CRM) marketplace is not only proving that Software as a Service (SaaS) is now a viable alternative to traditional on-premise software, but that organizations are willing to move more and more applications into the cloud and to an on-demand model. Having already invested in licenses for CRM or having heard the hype, organizations are asking what else can be developed on the platform that will increase their Return on Investment (ROI)?

With’s platform (“”), organizations have an alternative to developing custom applications that reside within the traditional on-premise server farms and infrastructure; instead organizations may choose a development platform that operates as a service, just like their CRM application. However, not all applications and not all organizations are well suited to a strategy. There are certain flavors, or themes of applications, that share common characteristics and capabilities that are ideal for developing on this emerging platform. In addition, there are organizations more suited – both from a technical and a business perspective – to capitalizing on Building the right applications will yield benefits ranging from quick integration and shared business logic, less maintenance and IT support teams, to quicker adoption and greater collaboration across teams and business units.

Interested parties need to carefully consider two fundamental questions: What are the key traits of companies that are successful in embracing as a development platform; and, what are the types of applications that are a good fit for development on

To learn more, download the attached article below.

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