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Our Alliances: Adobe

Digital marketing and enterprise solutions that can transform customer experience


Driving innovation
Deloitte and Adobe are leading the way in digital marketing and enterprise user engagement. Together, we’re helping organizations overcome real-world challenges to create effective and engaging solutions.

Today's users are demanding richer content and more dynamic services, a trend that is creating a shift in the way software applications are developed. The proven capabilities of Adobe Creative Cloud® and Adobe Marketing Cloud® can help enterprise developers create rich integrated content and technology architecture linked to traditional back-end systems and databases. Deloitte practitioners utilize Adobe solutions to implement flexible and effective business workflows and to deliver engaging user experiences.

Our roots run deep
Deloitte and Adobe have a proven history of teaming for client advantage since 2002. This decades-long collaboration has resulted in hundreds of successful client engagements spanning digital content management, eCommerce, mobile, social, and digital ERP.

Our alliance combines Deloitte’s deep industry knowledge and vast experience delivering digital marketing and enterprise solutions with Adobe’s award-winning software and technologies that have set the industry standard in digital marketing and creative suites. In 2010, Deloitte was named an Adobe Global Strategic Alliance Partner and more than 500 Deloitte practitioners are trained and focused on Adobe software solutions.

MarketMix: Innovative solutions that engage customers and drive value.
MarketMix is a digital solution that helps brands delight consumers across all touch points – on-line, in-store, and on-the-go. Designed to enhance marketing speed and agility, MarketMix provides an integrated set of experience management, commerce, social marketing, personalization, campaign management, and analytics capabilities. With MarketMix, digital marketers and merchandisers finally have the tools they need to effectively deliver a consistent and compelling experience that can drive brand advocacy and raise conversion rates.

More than just a technology platform, MarketMix is a complete set of reusable assets, tested methodologies, packaged integrations, and industry-specific governance and process models – built on Adobe Marketing Cloud and backed by Deloitte’s deep industry experience, business acumen, and operational excellence.

Download the MarketMix brochure to learn more.

Improving the value of Digital Marketing and Enterprise Content
Deloitte and Adobe hold to a shared vision. We are committed to delivering cutting edge enterprise solutions that transform the customer experience. Creating a more impactful enterprise application and user experience isn't just about "ease-of-use." Rather, the aim should be to create applications that actually get used because users are engaged by a balance of utility, usability, and personalized information delivered with high service levels.

As part of our commitment to delivering client value, Deloitte has also created several proprietary tools that can help accelerate the implementation of actionable digital marketing and enterprise solutions. Some examples of these tools include the Adobe CQ/WEM Implementation Playbook, the Enterprise Value Map for ECM, and the Web Experience Platform Roadmap.

Deloitte Digital
Deloitte’s service line, Deloitte Digital, combines cutting-edge creative with trusted business and technology experience to define and deliver digital experiences. From B2B, B2C, or B2E, we deliver strategy, mobile, social, web, and digital content management solutions that help strengthen our clients' brands and evolve their businesses. Deloitte’s technology and strategy consulting experience and 360-degree view of client systems—spanning ERP, customer relationship management (CRM), sales and marketing efficiency, and more—can help accelerate implementation, encourage interdepartmental collaboration, and reduce missteps. Deloitte’s depth of business know-how and breadth of global cross-industry services and solutions helps us to tailor recommendations to the specific requirements and expectations of your marketing audiences, employees, business associates, and end users.

With our help, you can apply Adobe solutions to build deeper engagement with customers, increase e-commerce and m-commerce conversions, improve efficiency and productivity of field organizations, and increase transaction volume. In short, we can help you get more value from digital marketing.

Bill Briggs, Deloitte Chief Technology Officer, on Deloitte Digital at Adobe Summit 2013
Bill Briggs, Chief Technology Officer and Deloitte Digital Global Practice lead, Deloitte Consulting LLP, took center stage at the Adobe Digital Summit 2013 to share insight into the creation and foundation of Deloitte Digital, the evolution of the Postdigital Enterprise and how the two together can present great opportunities for our clients. With transformation at the core of everything we do and the simultaneous convergence of the five Post Digital elements - mobile, social, cloud, cyber and analytics - we find ourselves in a truly unique time, where digital innovation is affecting every industry, sector, domain and business process. View the keynote footage here:

As used in this document, “Deloitte” means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.

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