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State of the Media Democracy Survey, Sixth Edition

Game changing

My take on smartphones

Phil Asmundson, U.S. Media & Telecommunications Sector Leader, Deloitte LLP

My take on DVRs

Rob Underwood, Senior Sector Specialist, Media & Entertainment, Deloitte Consulting LLP

My take on tablets

Phil Asmundson, U.S. Media & Telecommunications Sector Leader, Deloitte LLP

How are consumer habits evolving when it comes to media consumption? One thing is certain – with new devices and media platforms being introduced at a faster clip than at any time in memory, media consumption habits are shifting just as quickly. Our State of the Media Democracy Survey, Sixth Edition, offers an in-depth look at this changing landscape, serving up some interesting twists on established trends, as well as a few important surprises.

Please read each "My take" above and share your thoughts on three key areas within the report – Smartphones: How are smartphones shifting consumer device behaviors?; DVRs: An opportunity for cable providers?; and Tablets: As useful at home as on the road?

You can also click on the links to the right to read our press release, review prior editions of the survey and view an archive of our February 22 TMT Dbriefs webcast on the State of the Media Democracy survey.

About Deloitte’s State of the Media Democracy survey

The sixth edition of Deloitte’s annual State of the Media Democracy survey provides unique generational insight into how consumers interact with technology, purchase products, respond to advertising — and what they’ll likely be drawn to in the future.

The survey is commissioned by Deloitte’s Technology, Media and Telecommunications practice, and is the fourth in the series to focus on consumers across several international markets.

  • The annual survey is designed to identify emerging trends in media, technology and telecommunications, highlight changes in consumer behavior, and provide information about consumer perceptions of existing and emerging tech- and telecom- related products as well as media programming and content.
  • Focusing on four generations and five distinct age groups, the survey examines how consumers between the ages of 14 and 75 interact with media, entertainment, advertising and information—and what their preferences might be in the future.
  • Fielded by an independent contractor between September 27 and October 21, 2011 the survey employed an online methodology among nearly 2,000 U.S. consumers.
  • Executives in sectors as disparate as publishing, film production, broadcasting, telecommunications and device manufacturing continue to help shape the survey and review the results.

The State of the Media Democracy survey offers solid data and deep insight into dozens of evolving trends. It can provide critical insights for helping companies make smart, well-timed business decisions and investments.

Contact us at to learn more about the findings.

Related Links

Press release
Download, connect and get updates

Prior Editions
Access the five previous surveys.

TMT Dbriefs webcasts
Deloitte leaders discuss the report.

Media and Entertainment
Learn more about the practice.

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