Successful management of any company running its business in a modern market environment is based on creating effective strategic and operational management systems and ensuring their correlation.
Strategic management system is aimed at giving direction for the long-term business development and at providing appropriate solutions for the following important issues: long-term company position (vision), achieving this position (targets – performance indicators) and implementing initiatives or programs solidifying the company position (measures).
In its turn, the operational management system should support effective processes and mechanisms for everyday business activities within the established strategic framework.