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Christmas survey

As many people start to prepare for New Year festivities, it has become a tradition at Deloitte to conduct a survey of consumer mood in European countries, including Ukraine. Every year we have been analyzing consumer plans with regard to gifts, budgets for the New Year meal and entertainment as well as the most popular places to do New Year shopping.

As part of the survey, we monitor how Ukrainians’ consumer priorities have changed, as well as how their costs differ from those in other European countries. In particular, we ask what consumers’ attitudes are towards brands, discounts, the comfort factor in the buying process, green goods etc.

The survey is an important indicator of consumer spending power and allows retail representatives to adapt their product range to modern needs as much as possible. The annual presentation of survey findings takes place every November.

Latest researches

  • Christmas Survey, 2010
    Kyiv, 9 November – Deloitte would like to present the results of our annual survey of the New Year mood among Ukrainian and European consumers...
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    Christmas Survey, 2009
    Despite the economic difficulties brought by this passing year, most Ukrainians have plans to increase their spending on Christmas gifts and foods. In this respect Ukraine is an exception from many other European countries...
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    Christmas Survey, 2008
    Ukrainian respondents plan to spend about UAH 2.2 thousand on holiday purchases. Some of this money will be spent on gifts to their friends and family members...

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