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Christmas survey

As many people start to prepare for New Year festivities, it has become a tradition at Deloitte to conduct a survey of consumer mood in European countries, including Ukraine. For the last 4 years we have been analyzing consumer plans with regard to gifts, budgets for the New Year meal and entertainment as well as the most popular places to do New Year shopping.

As part of the survey, we monitor how Ukrainians’ consumer priorities have changed, as well as how their costs differ from those in other European countries. In particular, we ask what consumers’ attitudes are towards brands, discounts, the comfort factor in the buying process, green goods etc.

The survey is an important indicator of consumer spending power and allows retail representatives to adapt their product range to modern needs as much as possible. The annual presentation of survey findings takes place every November.

Latest researches

  • Christmas Survey, 2011
    Deloitte would like to present the results of its annual survey of the mood among Ukrainian and European consumers during the 2011-2012 New Year season...
  • Christmas Survey, 2010
    Kyiv, 9 November – Deloitte would like to present the results of our annual survey of the New Year mood among Ukrainian and European consumers...
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    Christmas Survey, 2009
    Despite the economic difficulties brought by this passing year, most Ukrainians have plans to increase their spending on Christmas gifts and foods. In this respect Ukraine is an exception from many other European countries...
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    Christmas Survey, 2008
    Ukrainian respondents plan to spend about UAH 2.2 thousand on holiday purchases. Some of this money will be spent on gifts to their friends and family members...

Useful links

  • TOP-500 Ranking: Central and Eastern Europe’s largest companies
    In this year’s survey 41 of the 43 Ukrainian companies ranked increased revenue, while only two experienced a drop in revenue, and as one of the best results in the region, is quite the opposite...
  • Global Economic Outlook Q2 2012
    The second quarter edition of Deloitte Research’s Global Economic Outlook offers timely insights from Deloitte Research’s team of economists about the trends and events that are shaping the marketplace...

Contacts

Ruslana Pisotska
PR-Specialist

tel.: +38 (044) 490 9000
fax: +38 (044) 490 9001

 

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