Technological innovation and the revolution it has created in communications, is bringing
both opportunity and risk to the media marketplace. The routes to market are multiplying
and revenue opportunities are expanding and becoming more complex. Our media
specialists have developed insight into the changing dynamics that drive the media
industry and they then leverage this with our clients to help them take advantage of this
The Turkish media sector, as well as its counterparts in different parts of the world,
is a huge sector encompassing many enterprises and thus, a serious economic force.
The media sector is comprised of various sub-sectors such as advertising and marketing
services, broadcasting, television production, radio, mobile and internet publishing, and
the printing market as well as the music, film and games sectors.
Deloitte media experts utilize their global knowledge and experience to closely monitor
the issues and trends affecting the sector as well as changing client needs to help
them to gain the competitive advantage.