A notable increase in the number of foreign patients prefer Turkey for IVF treatment,
eye-care, dental care, plastic surgery and thermal spas and each of these areas have
witnessed increases in recent years. Medical tourism is considered to be an important
opportunity for Turkey, due to lower treatment costs compared to other developed countries,
which has gone hand-in-hand with high-quality health services and government incentive
mechanisms to help grow the sector.
It is vital that Turkey utilizes its competitive advantage within medical tourism efficiently
for all the stakeholders, i.e. state, assurance companies, hospitals, and consumers who
are demanding health services. The steps to be taken in this area require a new dialogue
and planning among all the sector players.
At Deloitte, we identify and define the opportunities on how to improve the market by analyzing
its potential for both our public and private sector clients. Helping our clients build the correct
strategies in this area, we provide detailed solutions to help sector players leverage their
service quality and use their idle capacity in an efficient way.