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Disaster Recovery Planning Map

Worst flooding in over half a century

For the last three months, Thailand has experienced the worst flooding in over half a century, affecting two-thirds of the country's 77 provinces and deeply impacting the nation's manufacturing industry, including industrial estates in Ayutthaya and Pathum Thani provinces. However as flood water begins to recede and companies gradually resume their operations, an effective and efficient disaster recovery plan is crucial to ensuring both short-term and long-tern business continuity.

Dealing with the crisis

In order to assist companies in Thailand with their flood recovery efforts, we have developed a Disaster Recovery Planning Map, highlighting 30 key areas that companies should focus their attention on and also consider developing strategies to address; these areas range from managing supply chain disruptions to regaining the confidence of your investors and other stakeholders.

Using the placemat

Download the Disaster Recovery Planning Map here.

In order to help you prioritize your efforts on the most crucial elements of your business operations and also identify potential gaps in your recovery plans, we have organized the 30 key areas around key drivers of stakeholder value - revenue, cost, asset, expectations and foundations. Below, we have defined each of the drivers:


The company's "top-line" or payments received from customers. This is the key measure of operational effectiveness. Key focus areas during recovery range from retaining key customers to strengthening pricing decisions.
Click here to learn more about key focus areas for Revenue.


The expenditures associated to manufacturing, delivering and marketing of the company's products and services. Despite top line impacts from the flood, sustainable cost reduction is critical for company to maintain profitability.
Click here to learn more about key focus areas for Cost.


The economic resources (tangible or intangible) owned by the company, used to run the business and generate cash flow. This is the key measure of the company's fixed-asset and cash flow management capabilities.
Click here to learn more about key focus areas for Asset.


The confidence that external stakeholders have in the company's ability to perform. These are the key measures of management effectiveness and brand equity.
Click here to learn more about key focus areas for Expectations.


The functions and actions (HR, IT, Finance, Accounting, etc.) in your organization that support core business operations. These directly impact the company's management efficiency and decision-making.
Click here to learn more about key focus areas for Foundations.



  • Message from Our Managing Partner

More Downloadable materials

  • NEW! 2-minute survey: Mitigating the impact of the floods
  • Announcement of the Office of the Board of Investment
  • Insuring flood risk - the Australian and UK perspective
  • MOC: Measures to assist flood-affected foreign companies in Thailand
  • Rising from the Tides: Enhancing Employee Engagement


  • Dbriefs Asia Pacific archive
    After the Flood: Business Interruption Recovery in Thailand from 30 November 2011