Disaster Recovery Planning Map
Worst flooding in over half a century
For the last three months, Thailand has experienced the worst flooding in over half a century, affecting two-thirds of the country's 77 provinces and deeply impacting the nation's manufacturing industry, including industrial estates in Ayutthaya and Pathum Thani provinces. However as flood water begins to recede and companies gradually resume their operations, an effective and efficient disaster recovery plan is crucial to ensuring both short-term and long-tern business continuity.
Dealing with the crisis
In order to assist companies in Thailand with their flood recovery efforts, we have developed a Disaster Recovery Planning Map, highlighting 30 key areas that companies should focus their attention on and also consider developing strategies to address; these areas range from managing supply chain disruptions to regaining the confidence of your investors and other stakeholders.
Using the placemat
Download the Disaster Recovery Planning Map here.
In order to help you prioritize your efforts on the most crucial elements of your business operations and also identify potential gaps in your recovery plans, we have organized the 30 key areas around key drivers of stakeholder value - revenue, cost, asset, expectations and foundations. Below, we have defined each of the drivers:
| Revenue |
The company's "top-line" or payments received from customers. This is the key measure of operational effectiveness. Key focus areas during recovery range from retaining key customers to strengthening pricing decisions. |
| Cost |
The expenditures associated to manufacturing, delivering and marketing of the company's products and services. Despite top line impacts from the flood, sustainable cost reduction is critical for company to maintain profitability. |
| Asset |
The economic resources (tangible or intangible) owned by the company, used to run the business and generate cash flow. This is the key measure of the company's fixed-asset and cash flow management capabilities. |
| Expectations |
The confidence that external stakeholders have in the company's ability to perform. These are the key measures of management effectiveness and brand equity. |
| Foundations |
The functions and actions (HR, IT, Finance, Accounting, etc.) in your organization that support core business operations. These directly impact the company's management efficiency and decision-making. |