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Material on this website is © Deloitte Global Services Limited, or a member firm of Deloitte Touche Tohmatsu Limited, or one of their affiliates. See Legal for copyright and other legal information.
Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see www.deloitte.com/about for a detailed description of the legal structure of Deloitte Touche Tohmatsu Limited and its member firms.
Europe is still the leading destination in the world |
Contact: Jerneja Jakopič
Deloitte Slovenia
Senior Marketing and Public relations coordinator
+ 386 1 307 2800
Last year, Europe attracted 489 million visitors, which represents 53% of the world’s total. China became fourth most popular destination in the world, after France, Spain and the US. Moscow is holding first place on the revPAR (revenue per available hotel room) top 20 list. Russsian capital has the highest price for a bed, with an average room rate of 374 USD. However, the Middle East achieved the highest growth of revPAR, according to the report “Hospitality vision” by Deloitte.
Seven European cities are among the world’s best for average revPAR top 20 list. But Europe’s hotel performance was damaged by the economic turmoil and ended the year in negative territory – down 5%. During 2008, with plunging global economies, tourism in the most regions started reporting slower growth. But despite this slowdown, hotels in many of the world’s largest cities reported solid performance during 2008.
According to the World Tourism Organisation, figures started to fall in the second half of the year, but in the first half of 2008 tourist arrivals had 5 percent growth. But after the end of summer, tourists started to think twice about trips away. Therefore, the total number of travelers in the last year grew only 2% in total. This is an obvious slowdown from the 7% growth recorded in 2007, when number of tourist arrivals reached a record high of 924 million. By the year’s end, Europe and Asia Pacific saw revPAR growth of less than 2%, while North America ended the year with a 1.6% decline. Central and South America and the Middle East, however, went on to turn in double-digit revPAR growth, up 14.5% and 18.3% respectively.
“This year, tourism strategy is one of survival. After the improvement of credit availability, countries that heavily depend on tourism will have to invest further into the development of tourist infrastructure, such as airports and hotels”, according to Alex Kyriakidis, partner in Deloitte.
Tourism in the Middle East is still growing faster than any other world region, with visitor numbers up 11.3%. Mediterranean region had excellent performance in 2008 with 179 million visitors, resulting in 19.4% share in world tourism.
Top 20 world cities ranked by revPAR 2008
| City | Ranking | RevPAR (USD) | % change to 2007 |
|---|---|---|---|
| Moscow | 1 | 250 | 10.5% |
| Dubai | 2 | 237 | 1.0% |
| Geneva | 3 | 231 | 19.1% |
| Abu Dhabi | 4 | 231 | 46.3% |
| New York | 5 | 226 | 0.5% |
| Paris | 6 | 208 | 10.2% |
| New Delhi | 7 | 197 | -1.3% |
| Doha | 8 | 197 | 25.2% |
| London | 9 | 183 | 20.3% |
| Muscat | 10 | 176 | 31.1% |
| Riyadh | 11 | 174 | 24.9% |
| Venice | 12 | 174 | -10.4% |
| Zurich | 13 | 170 | 16.4% |
| Tel Aviv | 14 | 166 | 24.2% |
| Singapore | 15 | 164 | 14.2% |
| Mumbai | 16 | 164 | -11.1% |
| Istanbul | 17 | 159 | 23.5% |
| Manama | 18 | 159 | 17.9% |
| Tokyo | 19 | 154 | 14.2% |
| Hong Kong SAR | 20 | 151 | 3.4% |
Source: STR Global
Note: All analysis in U.S. dollars.
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