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Customer Analytics

What if you could predict which customers are at risk of defecting to your competitor, months before they actually do?

What if you could merge your internal data with external data to develop robust demand models?

What if you could calculate the optimal product bundle and optimal price point for your customers in real time?

These, and a host of other improvements, are all possible by digging deeply into your firm’s data.

As leaders in Customer Analytics, Deloitte combines deep industry knowledge, broad functional capabilities and technical know-how to help our clients capture insights and create strategies for attracting, engaging and retaining profitable customers. We look at customers from the inside out – turning everyday information into useful and actionable insights that can inform your decision-making.

Here are just some of the services we offer:

  • Strategy
    Analytics business case roadmap creation, analytics centre of excellence deployment
  • Marketing
    Customer segmentation, data mining, customer value analytics, promotion results analysis, online advertising cost effectiveness
  • Sales
    Sales force alignment, prospect targeting and qualification, cross- and up-sell targeting
  • Customer relations
    Customer churn reduction, customer loyalty identification
  • Customer service operations
    Service resource improvement, service inquiry pattern analytics

Bottom-line benefits

Customer Insights and Analytics can help in your efforts to:

  • Generate a higher return on marketing and promotional investments
  • Increase sales to existing customers
  • Lower new customer acquisition costs
  • Reduce customer churn and increase loyalty
  • Resolve customer service problems more efficiently – or better yet, avoid them
  • Increase the sales force effectiveness by targeting qualified prospects

Learn more

  • Insight to Action
    From the Deloitte Analytics Institute | Asia
  • Delivering Analytics
    The CFO's role in moving from customer analytics insight to action
  • Know what your customers want before they do
    Retailers need to target customers with the right deal at the right time. Here's how to nail the "next best offer."
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